Computer Love - Do you need a strategy with modern technology?

OK please forgive my tongue and cheek title. However, if you think about it we really do need a strategy.

HubSpot posted an interesting article and infographic (shown below) What was promised of social media was engagement and to build relationships. 

They pose the question that "having 1 Social Media relationship is easy but how do you scale this love story to delight every contact?" 

I have a few thoughts to add to the dialogue around this topic.

1) Relationships don't just happen. You must put in the work. 

Kim Garst - Co-Founder and CEO of Boom! Social, recently posted a tweet that I thought summed it up brilliantly:

Kim Garst ツ ‏@kimgarst

1 Jun

#SocialMedia needs time and strategy in order to reap the reward! #YouCanDoSocial

2) I list out in detail my specialties on each  social media profile of mine. These include the skill sets that I recruit for but mostly the ones that I have the best success at.  I am consistently inundated with emails from people all over the nation, asking what in my opinion, is the most annoying question; Are you a good fit for this job? 

Clearly, all of these people did not care enough to read my profile and instead, ran a search and hit SPAM... I mean send. This is what people deal with on a daily basis. No wonder recruiters have earned a bad name. 

I am a relationship type of person. Do I have individual relationships with every connection I have, on every social media site that I am on? No. However, my goal is to build, network, give, offer, learn and connect with as many people as I can. Which brings me to my next point.

3) Social Media sites have become overly cautious and restricting people that are very active. Let me explain. 

Social-Hire posted a blog the other day: Social Media Scare - A Cautionary Tale Of Our Twitter Account. Social-Hire's account had been suspended due to sending too many thank you tweets to people who'd shared their content. Seriously?! 

LinkedIn will restrict you FOREVER from sending any further connection requests without the persons email that they specifically use for LinkedIn. This is due to sending to many requests to people you "don't know" Again, Seriously?! Last time I checked each user has the ability to adjust his/her privacy settings, and lock it down like Fort Knox!! But they'd rather put an active user on permanent restriction for doing what the site was intended to do. 

As I stated earlier, a lot of people spam, don't care and don't put in effort. I do, however, know that  most people do care, do put in effort and are looking for a Computer Love of their own. 

As the infographic illustrates below, like any relationship, you need strategy and must be genuine. 

Engage. Be genuine. Be kind. Be yourself. Be a giver. Be a learner. Follow-through.





   From: HubSpot Marketing Software

Image Credit: heatherbleier.com